CAM Design Services is my own personal freelance identity for my work; including graphic, photographic and 3D-related. While my body of work is broad, I particularly enjoy working with corporate branding, logos, typography, and portrait photography. And although mainly advertised on the Sunshine Coast, the internet allows me to provide my services across the world to a variety of clients. The concept for my freelance identity, CAM Design Services, came from a number of influences in my personal and professional life.
As a kid, I was raised by parents who introduced me to photography through disposable cameras I took on field trips and school camps. Although at the time, I didn’t realise the creative potential and so I used it to document my friends and the things I found. I also watched my parents use early digital point-&-shoot cameras for family photos and holidays. Through this childhood, I was introduced to photography at a young age, and while not taught the technical side, I grew up with it as an ever-present part of my life.
The name “CAM” simply came from shortening my first name and was the first nickname my friends and family gave me.
From these influences and parts of my identity, I built the brand identity of CAM Design Services to reflect my personality, my style and my work.